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Web Consulting

App Development



Beestera Soccer Training

BEESTERA is a vibrant football club and academy based in Florida, home to the biggest Nike camp provider in America. Dedicated to nurturing young athletes into skilled and passionate football players, BEESTERA combines professional coaching with state-of-the-art facilities to help players reach their full potential. Their comprehensive programs include in-person sessions, camps, and membership subscriptions, all designed to offer a well-rounded football experience for their clients.

The problem

Despite their strong reputation and dedicated community, BEESTERA faced some big challenges with their website and mobile app. The initial design of the website wasn't user-friendly and lacked engaging features, making it hard for users to navigate. The mobile version also needed a lot of work to match the desktop experience.

The solution

To tackle these issues, I came up with a comprehensive plan focused on improving the user experience, optimizing the design, and solidifying the brand identity. I conducted thorough UX research to pinpoint problem areas and opportunities for enhancement, then implemented intuitive interfaces to make the site more user-friendly. I created detailed wireframes for the mobile app to ensure a seamless experience across devices. My SEO strategies, which included keyword optimization, content creation, and link-building, significantly boosted the website's visibility and search engine rankings.

My Influence in Design

By adding interactive elements and improving navigation, I made the website more engaging and easier to use. My work on the brand identity ensured that BEESTERA's values and vision were consistently and compellingly presented across all digital platforms. The mobile app wireframes I developed provided a smooth and intuitive user experience, allowing users to easily access information and services on the go. Effective SEO strategies increased the website's visibility, driving more organic traffic and potential clients to the site.

"Chuso's passion for football and coaching, coupled with their expertise in digital marketing, makes them the perfect fit for our team. Their constant stream of innovative ideas and dedication to improving the club's identity and digital marketing have been instrumental in our success. Chuso's commitment to excellence is evident in every proposal and enhancement they bring to the table. We're fortunate to have such a valuable asset driving our club forward."

James, Beestera Training

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